The impact of information watch on strategic analytic behavior: the mediating role of knowledge sharing

Abstract

Information watch and its impact on strategic analytic behavior remain insufficiently explored as a combined phenomenon. This study aims to deepen the understanding of this relationship by analyzing the mediating role of knowledge sharing. A survey was conducted among 256 Tunisian high-tech companies. The results indicate that information watch, on its own, does not have a direct effect on strategic analytic behavior, but exerts a significant indirect influence through knowledge sharing. These findings enhance the theoretical understanding of the interplay between these concepts and provide practical recommendations for managers, particularly highlighting the importance of fostering a culture of sharing to strengthen the organization’s strategic capabilities.