KOURAICH , L.; SAIR , A.; NASSIKI , M. From the brand identity to the brand personality : conceptual analysis. Revue Internationale des Sciences de Gestion, [S. l.], v. 8, n. 1, 2025. Disponível em: https://www.revue-isg.com/index.php/home/article/view/1866. Acesso em: 1 may. 2025.