HATHOUT , C. Artificial Intelligence Powering Personalization: Revolutionizing the Retail Customer Experience. Revue Internationale des Sciences de Gestion, [S. l.], v. 8, n. 4, 2025. Disponível em: https://www.revue-isg.com/index.php/home/article/view/2195. Acesso em: 16 nov. 2025.