JMOUR , A.; ELAOUD , N. "When channels interact": how omnichannel interactions are redefining value co-creation. Revue Internationale des Sciences de Gestion, [S. l.], v. 8, n. 4, 2025. Disponível em: https://www.revue-isg.com/index.php/home/article/view/2260. Acesso em: 14 dec. 2025.