EL BADIA, . K.; DOULKAID , A.; WAHABI , R. The impact of the co-production on the lived experience in a "phygital" store: a value-based approach Proposal of a model. Revue Internationale des Sciences de Gestion, [S. l.], v. 4, n. 4, 2021. Disponível em: https://revue-isg.com/index.php/home/article/view/799. Acesso em: 29 mar. 2024.